PFRX Fitness,
Los Angeles,
New Orleans
Gym Rebrand: Logo Design, Website Design based on Strategic Value Proposition
Role: Creative Direction
Design Collaboration: Sunny Ryoo
Director of Marketing: Alexia Bregman
Agency: The Bureau of Small Projects, Los Angeles
The new gym rebrand is a dynamic transformation that energizes both the brand's image and fitness experience.
Infused with vibrant colors, modern typography, and sleek design elements, the rebrand reflects a commitment to innovation and wellness.
The logo, a fusion of strength and agility, symbolizes the gym's evolution. Bold signage and motivational graphics adorn the space, creating an inspiring atmosphere. The updated brand identity extends to digital platforms, enhancing user engagement.
With this rebrand, the gym positions itself as a contemporary fitness destination, inviting members to embark on a revitalized journey toward health and vitality.
