First American Petroleum –
Pahvant Travel Plaza

Environmental, Logo, Billboard, Signage

Fuel station design in collaboration with First American Petroleum and the Paiute Indian Tribe of Utah. To support this tribe, we established branding for the grand opening of their first fuel station in Utah, USA.

Creative direction, gas station environmental design, signage, wayfinding, store design, logo design
Agency: The Bureau of Small Projects

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A large part of this project entailed listening to their story, and hearing their voice. To honor their traditions I created a logo based on their story, which elucidated the need to maintain their “waterman” symbol.

Upon this collaboration, we then applied the logo to the store front as an illuminated sign, as well as the gas station’s fuel pumps and canopy.

This fuel station has been established in a collaboration between First American Petroleum and the Paiute Indian Tribe of Utah.

Environmental

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Signage

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Wayfinding

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Logo Design

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Environmental • Signage • Wayfinding • Logo Design •

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