Yale University School of Music

Art Direction, Brand Identity, Web Design, Visual Identity, Creative Strategy

Role: Design Director
Organization: Yale University | New Haven, Connecticut
Clients: Yale University School of Music, Yale Philharmonia, New Music New Haven & Yale Opera

The marketing challenges presented for the Yale School of Music related to how to advertise upcoming concerts and performances to share cultural experiences with the local and global community. With a host of world-renowned artists and musicians, combined with sincere and consistent marketing efforts across our team of four, we were able to regularly maximize ticket sales. Over several years, I was able to creatively contribute and lead several creative campaigns at the Yale School of Music.

Additional responsibilities included the design of the quarterly magazine, Music at Yale. In collaboration with photographers, the project manager, colleagues, and executive leadership.

Disclaimer: All work has been created for Yale University and is the property of Yale University. Images are the property of Yale University. Shown for design portfolio reference, and should not be replicated, reproduced, or sold.

Creative management of digital and analog platforms for the Yale School of Music including department website, email blast templates, and social media channels.

Visual Identity

  • Yale Philharmonia

  • Yale Opera

  • Metropolitan Opera on Demand

  • New Music New Haven

  • Commencement, Convocation and School Events

‘The Yale School of Music prepares exceptional students for service to the profession and to society.’

‘The School engages with the University’s intellectual and technological resources and collaborates with artistic centers throughout the world.’

'The School fosters a vibrant musical environment where graduate-level performers and composers realize their highest artistic potential with an internationally distinguished faculty.’

Collaboration with team on narrative, storytelling, and strategic planning initiatives.

Social media animated narratives to support social media campaigns.

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