Storybuilder Experiences
Visual identity, logo design, brand guidelines
Organization: Freelance Project
Collaborator: Sunny Ryoo, fellow designer
The Storybuilder team, a team dedicated to creating magical immersive experiences and experiential events, came to us looking for help to tell their brand story. They sought to bring a high level of immersion to corporate events. While thinking about the built environment, we created a colorful narrative for them to weave into delightful experiences.

We designed a visual identity to reflect the
magical narratives which the Storybuilder team builds.
Storybuilder Experiences is an organization dedicated to creating magical event experiences. The goal is for people to experience more IRL experiences, with fewer screens.
With a healthy roster including Disney theme parks, Storybuilder Experiences is about pushing boundaries and creating immersive, with sometimes cheeky experiences.
We created brand guidelines with the built environment in mind.



